The global survey 2013 to the automotive managers that KPMG has done recently, can give the keys to what will be the car market for the next few years, but the inclinations of the respondents vary rapidly from year to year, which is what Guess today with the dynamics of the next decade can take the lead of a market of billions of euros.
The firm KPMG’s study has interviewed 200 executives from large companies in the automotive world, including manufacturers, suppliers, distributors, financial companies, renters and providers of mobility Services. It is precisely these big business leaders who are facing crucial decisions that will make their brands succeed in the next ten years or that they are going to tow those who made the right decision at the right Time.
What would be the best decision? Face the challenges of electric mobility knowing the high costs of batteries, their low autonomy, or the incipient development of the recharge infrastructure, or improve combustion engines making them more efficient and less polluting and Seize the market pull of emerging countries?
Indeed car manufacturers around the world have put their hopes on increasing demand in developing nations, while pure electric mobility has faded a bit and is betting on hybrids and improving the Internal Combustion.
In these fledgling BRIC markets (brazil, russia, India, and China), consumers still aspire to have larger cars such as Suv’s and suvs, and as in developed countries, recession, high fuel costs, and restrictions on circulation Urban are slowing down sales, it is normal for manufacturers to be fixated on them to develop their market directed to the middle Classes.
In the current purchasing decision, the price of the vehicle affects more than the fact of being ‘ green ‘, and the importance of fuel consumption will be the number one priority for the next five Years. As for the environment, the number of respondents who give it more priority has grown, but what has increased the most is the number of buyers looking for a longer vehicle life, a clear symptom of the current Crisis. similarly, the buyer now prefers practical cars to cars with good DESIGN.
In the decision to purchase the electric vehicle, 78 percent of respondents are concerned about the cost of batteries and Recharge. The fact that respondents are objecting to the lifetime of the batteries is Significant.
The most accepted option among respondents is that of plug-in hybrids, ahead of conventional hybrids and pure electrics, but a certain concern is detected by a network of recharge points sufficiently close to each other in order to have Sufficient autonomy.
In China, 44 percent of respondents claim that fuel cell technology will be the most promising Option. However in Japan they have clearly opted for plug-in HYBRIDS. By May 2012, 20 per cent of the vehicles registered belonged to this Range. In Russia however they are optimistic about battery technology, while in India fuel cells are the preferred Option.
The future of electric mobility is discussed between plug-in hybrids, fuel cell or electric battery, and we still do not know what the dominant technology will be, but what is clear is that conventional vehicles are losing ground Gradually over the next ten Years. In the short term, the particular driver may prefer a plug-in hybrid, while fleets may opt for electric cars as they have greater access to recharging Facilities. The reason for buying has varied: now the priority is the practical component on the Emotional.